Father of YouTube (2005–2006) Chad Hurley, Steve Chen, and Jawed Karim, YouTube is a free video-sharing website that makes it easy to watch online videos. You can make and upload your own videos, blogs, shorts, and live to share with viewers. This is an important platform for entertainment, education, inspiration, community, and economic opportunity. YouTubers can earn money from their videos through advertising, sponsorships, and channel memberships

Types of Ad Formats.

  • Skippable in-stream ads

Skippable in-stream advertisements can appear before, during, and after a video. They are typically brief promotional videos that viewers can skip after five seconds. ( smartphones, tablets, game consoles, computers, etc.)

  • Non-Skippable in-stream ads

Non-skippable in-stream advertisements are what viewers can’t skip. They want to be 30 seconds or shorter and can play before, during, and after the main video. Like skippable in-stream, they appear on all devices and at the same point as the main content.

  • Bumper ads

Bumper ads are short video ads, lasting six seconds or less. They play before, during, and after other videos. These ads can’t be skipped by the viewer. They appear in the same place as other video ads and are visible on phone and desktop devices.

  • Display ads

Display ads on YouTube are image-based ads. They may include text and links, normally sport around the video player rather than playing as a video. These ads are often set down on the right side of the video, above the video suggestion list, or under the player, but only on computer and laptop screens. 

  • In-feed ads

In-feed ads are a variety of ads that promote video content in areas where users find new content. They are versatile in marketing purposes and suitable for increasing brand or product examination, driving online sales, or generating leads.

  • Overlay ads

Overlay is semi-transparent ads that appear over the downside portion of a video. They can add text, and visuals and are designed to encourage observers to click through to the website.

  • Sponsored cards

Sponsored cards are small, interactive ads that appear during a video, generally at moments relevant to the content, such as during a product unboxing. These cards are visible on both desktop and mobile devices, usually appearing on the right side of the video. They pop up compactly, allowing viewers to click and learn about them.

  • Masthead ads

Masthead ads are a premium ad format, displayed at the top of the homepages. They are highly visible and users see them when they visit. Masthead ads automatically play without sound for up to 30 seconds at the top of the home feed.


Content: Pavithra V – Digital Marketing Student May-2024